Back to all conceptsJapanese food cart / Cinematic website
Live / Brand site

Dough

A samurai-inspired food-cart experience that turns the menu, brand atmosphere, social presence, and location into a fast cinematic scroll story built for phones first.

Year2026
CategoryBrand site
dough-cart.vercel.app
Live homepage preview of Dough
WHAT THIS DIRECTION SOLVES

Designed around the product story, not a visual gimmick.

  • A still hero that naturally signals movement before transitioning into scroll-driven cinematic frames
  • Japanese samurai art direction carried consistently through typography, food presentation, motion, and the location experience
  • A lightweight single-site flow focused on the menu, social links, and getting customers to the food cart without unnecessary navigation